Prom Car Hire – Get A Luxury Ride

The tradition of prom is running from many years. On this night, a person takes his partner at a special venue for dance. This is like a romantic date and there will be only opposite genders in the prom night. If you want to follow the tradition of prom perfectly then you should choose a mind blowing car for your prom night. This could a big surprise for your partner that you get a very stunning car from prom car hire. She will feel really lucky to have you and you are able to make that night memorable only because of your selection of the luxury.

What makes car rentals so helpful?

No doubt, we people have everything but still there is something which we can’t afford and luxury cars are one of them. Similarly, if you are going to take your partner at the prom night then you should hire a luxury car. Due to this, you are able to make a strong impression on her and maybe you get a bright future from that day. The facility of the luxury car rental is running from many years. Not only for the prom nights but you can hire the car for her.

Improve Your Personality

It is true that, the car will help you to enhance your personality. You maybe dress very well but if when you came outside from the mind blowing car then it will be prove really amazing. Everybody will only see you only because of your car. This thing will boost your confidence as well. If we talk about the price of the car rental then it is not too much but you can save money for that day when you have prom night.

In addition to this, if you desire to make you journey to prom should be amazing then you should choose a classic car. No doubt, sports car would be the best option; if you are mature then you should try the classic luxury car option because it gives a touch of royalty. Nonetheless, old-fashioned vehicles are really superb so choose the option of any classic luxury such as Rolls Royals. This would be the ideal option for you because girls also love the classic cars. There is an option of self drive hire and other his chauffeur hire. If you choose two-seater car then self drive will be best option.

Stop Buying Readymade Tapestry

There are various kinds of weaving machines available in the market but if you are keen on investing in a machine that can help you stitch a tapestry then you should consider investing in a tapestry machine. Women all over the world enjoying making tapestry for the family and their loved ones and if you are one of them then you already know that creating tapestry takes up a lot of time to stitch by hand. Thankfully there are weaving machines available specifically for stitching tapestry and this is why you should consider investing in one immediately. If you are not too sure how to find the right tapestry weaving machine that can help you stitch tapestry one of the best things to do is go online and check the reviews of the various tapestry weaving machines. This will help you to find the weaving machine that will work perfectly for you and ensure that you manage to stitch your Quality Blue and gray tapestries with the least amount of effort.

If you are keen on selling tapestry to other people can try and invest in a folding machine that comes with embroidery and customization. This will make your tapestry look better and you can also charge more for this tapestry.

Tapestry is something that a number of women enjoy and while this technique has been done by hand for a number of years they now have Weaving Machines available for you to continue your hobby of Tapestry and creating some beautiful tapestry. If you enjoy tapestry but you hate the idea of having to do it manually then you should consider investing in a good quality tapestry machine so you can create some beautiful and pretty looking tapestry.

There are a number of tapestry machines available in the market but it is always a good idea to do your research well before you actually invest in one. One of the most essential things that you should always look for in a tapestry machine is how broad the base of the machine is. You need a broad base in order for you to rotate the tapestry efficiently and since the machine will have broader base it will be easy rotating the tapestry around.

While tapestry is a great pass time for women what most people don’t understand that it is also a great way to relieve stress and push away depression. If you know any woman who is upset or depressed in life and gifting her a tapestry weaving machine can help for get out of depression and find a new hobby that will interest and make her feel better in no time. While there are a number of different kinds of tapestry Machines available in the market it is always advisable to look for a tapestry machine that has customization options such as embroidery. It will help you to create very pretty looking tapestry that look unique and stylish. If you are looking to establish a successful career but you don’t really know where your skills are then investing in this machine can actually help you create beautiful tapestry that you can sell in the market.

Women look for some of the best ways to pass the time and although there are a number of things that a woman could do in their spare time tapestry is something that tops the list for most women. While this is a traditional way to spend your time the technique has now modernized with the introduction of a tapestry machine. If you enjoy creating tapestry for your family and loved ones then you should consider investing in a tapestry machine today mainly because tapestry are not just a way to spend your time but they have a number of benefits.

According to scientific research a woman who is depressed or feeling lonely should spend her time tapestry because it makes her feel better about herself. It helps people to learn how to calm down and also focus on the better things in life instead of being immersed in a lot of negativity. While some people still enjoy creating tapestry the traditional way, this method causes a lot of backache and this is why it is smarter to invest in a tapestry weaving machine that can help you create some amazing tapestry in a short time span. If you are keen on creating your own tapestry at home then you should consider checking out some of the best tapestry machines available. When you are buying a tapestry machine always ensure that you purchase one that is automatic as opposed to one that requires manual labor in order for you to stitch the tapestry. Tapestry are very heavy and if you invest in a machine that requires you to put in your arm strength then you will get very tired very soon and you won’t enjoy the process of actually stitching the tapestry.

Saggin’ – Super Baggy Pants

I have hesitated to write about this one for some time because in writing it I am essentially admitting I’m an old fart. I can’t stand the “fashion” trend of the super baggy pants. I am usually pretty accepting of passing fashions, and I don’t mind kids expressing their independence in odd ways for the most part…expect when I think it looks just plain stupid. Size 50 waist on a buck-25 kid just doesn’t work for me. How many times have you seen kids that essentially have to hold their pants up as they walk around, or at least cinch them up every minute? Pockets in the back so big they go past their knees and bunched up at their shoes because they are 10 inches too long. Again, every person can have their own sense of style, but this one is just beyond me. Why rush what is going to be a problem later in life when you have that gut and your pants can’t stay up. Old guys where rainbow suspenders and just deal with it, but apparently they should let them fall a bit and they can just say they are “with it” and you just don’t understand.

I am heartened whenever I see an article link this one where some stupid criminal is caught literally with his pants down – his fashion statement catching up with him “in the end.” (Bad pun intended). You’ve all seen this at least on COPS or in an article that appears somewhere about twice a year, where the baggy pants end up around the ankles, giving the police leg up in their pursuit. I am really bad, I know.

So the cat’s out of the bag, I’m officially getting old. I still listen to modern music though, so I can’t be that stodgy.

Driving Courtesy: Leaving a Gap

Traffic gets backed up for a variety of reasons. Whatever the reason, though, there are some little courtesies people can offer that make the situation a bit more bearable for all involved. One of those that has been on my mind recently is the gesture to leave a gap for people to cross traffic at an unmarked intersection.

Setting the stage from an experience just this morning – backed up in line at a traffic light half a block away, I am slowing as I see the brake lights in front of it. I can see that I am going to land directly in a mid-block intersection with a cross street. There is a car stopped in the oncoming lane with its blinker flashing to turn left on that street, waiting for an opportunity to cross. I can tell by the exasperated look on the drivers face that she has been waiting for some time. I come to a stop leaving a 2 car gap in front of me so she can make the turn. Simple, right?

This simple act is one that perhaps most of us do out of habit because we try to share the road as good drivers; yet, in this situation, it almost took a turn for the worse. She happily waved and started to make the turn, only to have to slam on the brakes as someone passed me on the right (on the shoulder, not in another lane) to zoom ahead that half a block and make a right turn at the next intersection. While I can appreciate this other driver’s desire to cut off some precious seconds and bypass the line of traffic, not only was the skirting act on the shoulder illegal, but it very nearly resulted in an accident. Fortunately, the turning driver was alert and reacted in time, causing only a minor pause again before she completed her turn.

Another one that burns me is when I see a similar situation, but where I have a lot of room ahead of me before needing to stop, so it is not practical for me to be the one to leave the gap. Then, after pulling forward, I note that behind me the cars stack bumper to bumper, leaving no room for the oncoming vehicle (or cross traffic) to make it through. I am confident that people don’t do this purposefully, it really does not impact them negatively to let someone across. I really think this happens most often because people are just not paying enough attention to be aware of what is happening around them. It is this lax, self-centric approach to driving that really scares me!

We all have done it at some point, so no major finger pointing here. Perhaps just a call for a little more awareness next time you are driving. If you are zoned out, taking that phone call, or simply have rowdy kids in the car and find yourself not being aware enough for a simple courtesy act, shake your head and wake up a little to your surroundings. You may find yourself noticing an opportunity to make someone’s day by being the “nice guy,” and perhaps even avoid an accident as well.

The Other Side of Customer Service

First, A Little Background

I read a lot of information online. I don’t get a paper edition of any newspaper, and I even rarely watch the news on TV because I get all I need online. I enjoy the ability to pick out the articles I want to read when I want to read them and to be able to consume information from sites I enjoy. This means I read a lot of blogs these days as well. Say what you will about the reputability of blogs in general, I find many of the postings on blogs much more than I do many news sites.

Anyway, in my perusing, I have read many a rant about terrible experiences with customer service. These range from not being able to close down your AOL or cell phone account, to a complete inability to get a service agent that has a clue about the service you are needing help with. I feel for these people, and the situations they are often describing sound horrific. I have had my own customer service woes and even one shocker that made me want to reach through the phone and strangle the rep on the other end of the line.

A Personal Example

In my extreme situation, I was trying to cancel a credit card that had gone past its promotional period and had lost its usefulness for my situation. I had other cards and this one had been for a business startup that I didn’t need to carry the card for any longer. So, like the average consumer, I looked up my statement and called the number provided. After wading through the menu options, I finally arrived at a live person and made my request to cancel the account. I expected a few “save sale” attempts, and my expectations were met. I politely declined and waited for the rep to get the job done. Instead, the rep took it upon himself to ridicule me saying things such as “So, are you just a freeloader then? You just got our card for the zero interest period and then you’re off to get another card?” I was floored. The comments continued for a bit until my blood pressure rose and I had a few choices yet calmly worded things to say back to the rep. I had never been so insulted in a customer situation before and I really was at a loss as to what to do. I requested his name, agent number and to speak to a supervisor at which time he hung up on me. I’m not sure if this was a prank or if he had not taken his medication that day, but he was way off base and out of line. I called back, got a supervisor, but there was no record of the call (of course) and I had no identifying information to help track down this imbecile.

The Customer Is Not Always Right

Throughout my life, I’ve always heard the phrase “the customer is always right” as a mantra to how service should be given by “good” companies. Though this may have worked in some previous generation, I am here to tell you that the customer most definitely is not always right; in fact, in my industry, the customer is often wrong, and not all that intelligent either. I know, that sounds pretty harsh, and I’ll give a few details to soften that statement a bit.

I work for a company that sells informational products online, most of what include a monthly membership that customers can keep for as little or long as they want. We offer a free 14-day trial on most of our offer pages that allow the customer to check out what we have and decide to keep it or not. We make this very clear in the process that if the customer doesn’t want to keep the product, cancel (by phone, email or online) and they are charged nothing more. If they want the product, they get charged automatically each month until they cancel. Think of Columbia House Records, BMG, a monthly gym membership, etc. Not that hard to understand, right? Apparently not.

We get the craziest people calling, irate that they have been charged for a membership, and they have the widest variety of excuses, claims and outright lies they give to try and get their money back. We have come to know that these customers usually fall in one or more of the following categories:

  • Forgetful – they don’t remember what they sign up for online
  • Fraud – the favorite among most is to claim that they never signed up for this and someone has stolen their identity (even though we have all their info correct, even the IP address of their ISP that points right to them has actually done this)
  • Scammers – those that are trying to get something for nothing with online offers, or even worse, try to trick you into giving a refund when they have also charged back the transaction to try and double dip against the company to get some “free money”
  • Angry people – will try to bully or scare you into refunding everything ever charged because of how angry they are
    Bluffers – threaten legal action of every possible kind to get their $1.87 shipping fee back
  • Selectively illiterate – they can’t read the important facts of what they are signing up for, but they sure can pull out that credit card and enter the number into the right boxes
  • Imposters – will act like they are someone else, such as a bank manager, police officer, etc. to try and sound official to get you to refund fees for the “victim” they are helping
  • Victims of a disaster – some major catastrophe in their lives has happened, so you must feel obligated to give them a refund on anything you ever charged them.
  • Liars – fall into any of the above categories, but they can get even more creative when pressed for details.
    The list can go on, and on, and on, and you get the idea.

The Vocal Minority, Again

To temper the above description, I happen to know we hear from the lively, noisy with apparently the time on their hands to check their bank statement daily go to battle with customer service over a few bucks, but not enough sense to use that time to actually track the obligations they signed up for. We have thousands of clients, and the majority of them either a) cancel using one of our easy options, typically online or by email, during the trial period if they don’t want the product or b) use the product for as long as they want and then cancel when they are done. Who we hear from are those that simply do not want to take responsibility for their actions and want you to “make it right” by giving back the money rightfully charged to them because of their choice to buy something.

These people drive me, and our entire customer service department crazy, but they are 99% of the people they get to deal with. You may wonder why it bothers me because I don’t work in customer service; my office is right next to them though, and I often overhear the conversations or the summary they share with each other on the particularly ridiculous gems.

More to Share

So, one series of posts I’d like to start sharing are some of these “gems” as I call them. Where possible, I might even share some recordings of the really good ones, but we’ll see on that. Just the summary alone should be comical enough that you’ll enjoy reading them. Either that, or you’ll simply shake your head at the type of people we get to hear from.

How these people are ever given the ability to make financial transactions is beyond me.


In the store the other day, I was making my usual rounds with balancing the kids (another rant for another day) and the task ahead of me. I hear behind me the voice of an ever so helpful store clerk. “Can I help you, Ma’am?” Ma’am? I turned around only to be greeted by a familiar face. The young chap that had just called me Ma’am was a friend of my little brother. I said “Excuse me…I am not a Ma’am” When did I become a Ma’am??? A Ma’am was always the neighbor next door, the teacher or heck, any older lady. So when does one become a Ma’am? When you’re married? Have children? Reach a certain age? I have never considered myself of a certain age! What exactly is that magic age that one officially becomes a Ma’am? Now being only 26 this isn’t something that I thought I would have to consider any time soon. Now, no offense to the Ma’am s out there, but I am not one. Right? Age is creeping up on me and so is this apparent dilemma! Am I really that matronly lady that exudes Ma’ams. Is Ma’amness even a word? When did I go from a young trophy wife (yeah right) to an old motherly Ma’am? I see it is time for me to reclaim my previous status. I refuse to be a Ma’am!

Medical Billing Process

When you have medical problems with your family, you seek the necessary help. How can you do anything but get the necessary help? You want to see your child or spouse get better, and if seeing a doc or going to a hospital is necessary you just do it. At least that is my attitude.

I am fortunate to have health insurance through my job. I know that many people do not have that luxury these days due to the rapidly rising cost of premiums. Health costs are astronomical; we all know it, we all hate it. What gets me though is that medical billing is like no other business out there.

How many businesses do you deal with that don’t tell you upfront pricing, can bill you for months and seemingly even years later from the various parties involved and can provide terrible service with no assurance of quality or outcome? Let me break that down.

When you head into a hospital for care, you have no idea what things will cost. Of course, they don’t always have time to explain every treatment option and applicable pricing for you to make a fiduciary decision at every step of the way. That said, it would be nice to know up front based on your insurance what your costs are going to be for the daily stay, doctor fees, etc. In the heat of the moment, you are not going to be ticking off a list of what you can afford, but I do know I am the type as a parent that I would like to have a daily summary of my increasing bill printed out so I know what to expect once treatment is finished.

Medical Billing Process

I always wonder if hospitals don’t want to produce an ongoing bill for you because they are afraid you will find their errors because it is so fresh in your mind. Do they wait months to start sending out bills so you have let the individual procedures and people involved slip your mind and just have to trust that they got things right? Perhaps they don’t have any idea themselves until they get some creative accounting underway and see what your insurance will tolerate, then send the remainder of costs on to you to cause another heart attack and start the treatment/billing cycle all over again.

Then comes the way billing takes place. Getting billed much later is not the only kick in the gut you are going to receive later on; it is the repeated kicks that really get you down. Usually, the facility itself is the first to arrive in your mailbox, large and in charge. After you work your way through that painful check writing process, then comes the treating doctor. Yep, they bill separately. Did you need any anesthetics in the process? Yep, different billing group for that. How about oxygen therapy…they have their own bill. Physical or occupational therapy…the list goes on. Even if all these treatments are housed and received under the same facility, they all have their own billing, and it all adds up big time.

Now, on to the quality of service and guarantee of outcome. Ok, I realize doctors cannot ensure you will always get better simply due to the nature of various injuries. I think I am typically a reasonable guy. I do think there should be some discount or reduction in costs if they fail to accomplish the tasks they set out to do. That kick in the gut I mentioned about delayed billing is nothing like the one you receive when you are paying for services that failed. I have a friend that talked to me about how painful it was to pay the bills for a difficult late-term miscarriage they went through. Yes, after having lost a child at nearly full term they had to pay costs that exceeded had the child actually been born. Let’s just kick them when they are really down.

Medical Billing Process

Given the fact that medicine cannot solve all things, at least there should be some measure of the quality of service received and the ability to challenge fees when those services do not meet the required criteria. I know I have personally experienced mistakes and failings that have gone on to actually hurt a child of mine in a very real way. Though I never took this to legal recourse, I likely could have. With so much fear of legal battles the medical field cannot even reveal an ounce of wrong on their part for fear of big liabilities; because of this, we have no means of oversight or quality assurance in the care we receive.

All this comes to mind because of the recently hospitalized care my son is receiving. He was quickly moved to a care facility for his needs, but now that we are working through the treatment we have begun talking to the billing department to get a handle on what our costs are going to be. We are finding that even after what insurance covers our costs of being in this outfit rival a full hospitalization. As I mentioned in a previous post, we have had very frank talks with his treatment team on the ineffectiveness of most of what they are doing, to which they actually agree. Will we receive a discount because of their lack of ability to effectively treat my child…of course not. 1/3 of the treatment team seems adept at what they are doing, and that is the primary side of what we came for anyway. So, for the other doctors involved, I really don’t feel justified in paying them for services they cannot effectively render. Of course, the cost of the facility is fixed, and the doctors are billing on top of that.

In the end, I will pay the fees and move on; I really do not have a choice. Before you receive any services they force documents on you that are essentially a blank check. You promise your life away so they will begin care. In effect, the document you sign says you will pay whatever they deem necessary to bill associated with the treatment of your child. Other than medicine, what business these days could get away with that?

$7m lawsuit against former-chef-turned-mining-CEO dismissed

A New York court has dismissed with prejudice a $7 million lawsuit filed against former Master-chef Australia contestant Aaron Thomas, 26, who was fired as CEO of his own company, Oakmont Resources, earlier this year.

A complaint filed in a New York state court in March claimed Thomas “misappropriated £4,247,000 (US$7.05 million)“ to finance a high-class lifestyle for himself and his girlfriends”.Oakmont Resources

Oakmont Resources owns and operates diversified mining and resource interests with specific emphasis on the exploration, extraction and sale of iron ore. The lawsuit asserted, “Shareholders were induced to invest in part on representations by Thomas concerning, among other things, his experience running companies of this kind, the fact that he purported to be a trained geologist and a protégé of certain well-known figures in the mining industry.”

Thomas’ lawyer, Rob Garson, told The New York Post that the New York City-based Thomas was satisfied that the “vexatious and baseless allegations” had been dismissed. As part of a recent confidential settlement, Thomas’s 25% stake in Oakmont was sold back to the company.

Oakmont Resources

Garson told the media that Thomas was looking toward the future and would focus on companies that operate with integrity, have strong returns, and create shareholder value for investors.

Michigan Vacation Ideas

Families with children of all ages have access to a wealth of vacation ideas in the Great Lakes state of Michigan. From enjoying the locally grown produce and exploring the vast freshwater coastline to walking across one of the longest suspension bridges in the world and touring a decades-old American auto plant, Michigan has something to offer beach lovers and museum aficionados alike. Because of Michigan’s shape similar to that of a mitten, tourist can explore in the “thumb” all the way to the “pinky” area and beyond.Michigan Vacation Ideas

Cherry Festival

Held in July each year, the Traverse City National Cherry Festival is an eight-day celebration that supports the local cherry industry with a parade, musical entertainment, a Blue Angels air show and food sampling and races, as well as vendor booths that feature everything from cherry-related souvenirs to cherry-mustard pretzel dips. Most of the activities are free, especially those for kids, but there are fees to enter the competitive running races, see the indoor music concerts (prices starting at $35). A driver’s license is needed to enter the beer tent.

Pictured Rocks National Lakeshore

One of only four national lakeshores in the United States, Pictured Rocks is an expansive 40-mile stretch of shoreline that boasts waterfalls, rolling hills of sand dunes, beaches and sandstone cliffs. It is located on the edge of Michigan’s Upper Peninsula and Lake Superior, making it quite a lengthy car drive. It’s 400 miles from Detroit and 500 miles from Chicago, Ill. There is no fee to enter the park and the Pictured Rocks National Lakeshore Visitor Center is open all year, 9 a.m. to 4:30 p.m., everyday except Sunday.

Michigan Vacation Ideas

The Mackinac Bridge Walk

The annual Mackinac Bridge Walk is held the Saturday of Labor Day weekend. For one time each year, participants can walk the five-mile span on the world’s third-largest suspension bridge. The Governor starts the walk at 7 a.m. and the bridge remains open to walkers until 11 a.m. Bridge walkers cross from north to south, as they start in St. Ignace and end in Mackinac City. It doesn’t cost money to cross the bridge on foot but if you take a bus back to your car, the fee is $5 per person. Upon finishing, you will receive a certificate of completion.

Ford Rouge Factory Tour

One of many exhibits at the Henry Ford Museum, the Rouge Factory tour is an up close experience for car buffs, historians, native Michiganders and all those who are interested in the technological innovations that make up a car and an industry. Adult nonmembers pay $15.00, youth nonmembers $11, and senior nonmembers $14; members of the museum generally pay about $2 less per ticket. Guests can spend anywhere from two hours to five hours exploring the tour in its five parts: two movies, guided tour, observation deck and gallery. The plant is open everyday except Sunday. They run tours around the clock starting at 9:30 a.m. and the last tour departs at 3 p.m.

Tours leave from the Henry Ford Museum in Dearborn, Mich. Call (800) 835.5237 or visit for help with planning a tour.

Oahu’s Luau Reviews

Hawaii is more than just great beaches and stunning views. You can learn a little of the culture at an Alii Luau hosted by the Polynesian Cultural Center on Oahu. As at every welcome in Hawaii, you are greeted with a fresh lei and enjoy such entertainment as hula dancing and steel guitar and ukulele music.Oahu's Luau Reviews

Wows and Woes

If you are accustomed to eating in high quality restaurants, be aware the food is almost flavorless. But you are here for the culture, really, not the food. Surprisingly, for a cuisine heavy on roast pork, there are vegetarian options.

Insider Tips

No cocktails with dinner; there is no alcohol served at all.

Oahu's Luau Reviews

Author’s Most Memorable Moment

The hula dancers encourage everyone to follow their lead and try dancing; I was picked out of the crowd and a man in a grass skirt practically dragged me up to dance in front of everyone. Embarrassing but memorable.

Bottom Line

The luaus are expensive, but if you think of it as entertainment plus dinner, it’s not that bad a deal.


Sri Lanka is an island neighboring India with many cultural elements typical for Southeast Asia. It’s usually known for its beautiful, tropical beaches, as they are common destinations for tourists. Its nickname, Ocean Pearl, speaks of its very clean and hospitable sand beaches, but also of the old job of pearl-hunting, that used to be an occupation in the country. Sri Lanka also appears in the tale of Ramayana. It is a predominantly Buddhist country, a fact that has become known worldwide when a Buddhist man claimed he has not eaten in 5 years.SRI LANKA

Sri Lankans abide a social hierarchy similar to the Indian one, albeit less strict. Castes don’t mix between each other and the Tamil community is quite large. Sri Lanka has one of the oldest flags in the world and used to be called Ceylon. If the name rings a bell to you, it’s probably because of the Ceylon tea. The country is the biggest tea producer and used to have coffee plantations in the past. Depending on the region, common foods include curry, rice, coconut milk or appam (string hoppers). Some people season their fruits, no matter how sweet, with salt and pepper.

People from Sri Lanka are friendly and open to socialize. They respect their families so don’t talk badly about your parents or siblings. Family gatherings can get quite noisy and are usually very joyful, with tons of food in sight. Members should earn the respect of the community and do their best to help the others; otherwise, the entire family loses face. Face is more of a moral code, similar to ‘dignity’ or ‘integrity’. Criticism or wrongdoings can cause a loss of face or humiliation, so Sri Lankans avoid voicing negative feedback or accusations. They are tactful and beat around the bush if they’re under pressure. Be aware, shaking your head from left to right means yes, unlike the Western gesture.


At work, they are formal, serious and cold. Once the program is over, the Sri Lankans changes completely. They enjoy hanging around with friends and socializing usually involves food. Nightlife is not that exciting, except for Colombo. Sri Lankans have their own dance called Baila. People may show up uninvited at your door since friends don’t announce each other of their visit.

Ask one of them to take you to Udawalawe National Park. Sri Lanka has a considerable elephant populace and you can admire it from here. Some other natural reservations include wild animals and breathtaking landscapes. No matter where you are, you can get to the beach. For a bit of history, go to Sigiriya. Sri Lankan nature is a perfect place for trekking. The Temple of the Sacred Tooth awaits for you if you are interested in a more spiritual experience.

Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

Do you feel the the need for your brand to be present on every social platform available? Even for large companies, it takes the right evaluation and methodology to decide where to focus resources, especially when they are limited. Multiple touchpoints for interaction are important, but not at the cost of spending time and resources on a format devoid of your audience.

Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

Not every business has the capacity or even the need to be present on every social platform available. As new outlets (such as Pinterest) gain popularity, it’s always worth evaluating whether your company should add them to the social mix, but does it make sense to be there just to be there?

Some large brands do it very well, such as Land’s End. They have the broad audience as well as the resources to handle the challenge of differentiating tactics to match the style of varied outlets while still weaving cohesive messaging across them. Communicating on blogs, Facebook, Twitter, Pinterest, YouTube, and through apps, Land’s End effectively connects with their audience in a variety of formats.

Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

For a mid-size business or a company in a niche industry though, the situation is likely to be much different.

Maybe it’s a budget decision…

Maybe it’s a strategic look at where the target audience resides…

Social media planning and daily interaction is unfortunately not this simple:

Rather than forcing a losing proposition to be everywhere all the time, it’s likely to make more sense to aim for success in just a couple social areas.

A regional restaurant chain for instance may want to focus on Yelp, foursquare and Facebook, leaving Twitter and more off the social media menu until they can dedicate a staff member to handling other areas of engagement. By paying more attention to areas where they know customers are more likely to be posting lengthier comments and reviews, the restaurant group is covering the most important bases.

Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

We are constantly on the lookout for new ways that our clients can interact with their customers online. But depending on the campaign or the audience, and taking into consideration what can be done (or enhanced) on their existing social platforms, the recommendation we make may be to focus on distinct areas of social media and do them well.

Yes, using multiple formats is important…but what’s the point of reaching out on a format devoid of your audience? While there is still ultimately an end consumer in the B2B marketing world, for instance, they are interacting on a professional level much differently than they are for their personal lives.

Does your company have a blog that hasn’t been updated in 6 months? Is your brand’s Twitter account stagnant? Before you blame yourself for not keeping every customer touch point up to date, take a breath and re-evaluate where you will truly engage with customers and find value.